Privacy Policy

1. Introduction

Welcome to Dazenta ("we," "our," or "us"). We are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dazenta.com and use our services.

Dazenta is registered in Spain (Registration Number: 79248057) and operates in compliance with:

• The General Data Protection Regulation (GDPR) (EU) 2016/679
• Spanish Organic Law 3/2018 on Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD)
• The ePrivacy Directive (Directive 2002/58/EC)
• Google Ads Policies and Requirements

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide to us when you:

• Complete Contact Forms: Name, email address, phone number, and message content
• Take Quizzes or Assessments: Responses to quiz questions (non-identifiable)
• Subscribe to Newsletters: Email address and preferences
• Communicate With Us: Any information included in your correspondence

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, links clicked, referring website
• Location Data: General geographic location based on IP address (country/city level)
• Cookie Data: Information stored in cookies and similar tracking technologies

2.3 Information from Third-Party Sources

We may receive information about you from third-party services, including:

• Analytics Providers: Google Analytics (aggregated usage statistics)
• Advertising Networks: Facebook Pixel, Google Ads (conversion tracking)
• Social Media Platforms: If you interact with our social media content

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Provide and Improve Our Services

• Deliver educational content, quizzes, and assessments
• Respond to your inquiries and provide customer support
• Analyze usage patterns to improve website functionality and user experience
• Develop new features and educational resources

3.2 To Communicate With You

• Send newsletter and educational content (with your consent)
• Respond to your questions and requests
• Provide important updates about our services or policies
• Send administrative information and service notifications

3.3 For Marketing and Advertising

• Display personalized advertisements through Google Ads and Facebook
• Track advertising effectiveness and conversion rates
• Conduct remarketing campaigns to users who have visited our website
• Analyze marketing campaign performance

3.4 For Analytics and Research

• Understand how users interact with our website
• Conduct statistical analysis and research (using anonymized data)
• Identify trends and patterns in user behavior
• Measure content effectiveness

3.5 For Legal Compliance and Protection

• Comply with legal obligations and regulatory requirements
• Protect our rights, property, and safety
• Prevent fraud, abuse, and security incidents
• Enforce our Terms and Conditions

4. Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on the following legal grounds:

• Consent: When you provide explicit consent (e.g., newsletter subscription, cookie acceptance)
• Contractual Necessity: To fulfill our obligations when you use our services
• Legitimate Interests: For analytics, website improvement, and security (where not overridden by your rights)
• Legal Obligation: To comply with applicable laws and regulations

5. Cookies and Tracking Technologies

5.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us provide a better user experience and analyze website performance.

5.2 Types of Cookies We Use

Essential Cookies (Always Active):

• Required for website functionality
• Enable core features like security and accessibility
• Cannot be disabled without affecting website performance

Analytics Cookies (Requires Consent):

• Google Analytics: Track website usage and visitor behavior
• Help us understand how users interact with our content
• Provide aggregate statistics (no personal identification)

Advertising Cookies (Requires Consent):

• Google Ads: Deliver personalized advertisements
• Facebook Pixel: Track conversions and optimize ad campaigns
• Enable remarketing to previous website visitors
• Measure advertising effectiveness

Functional Cookies (Requires Consent):

• Remember your preferences and settings
• Enhance user experience with personalized features

5.3 Managing Cookies

You can control cookies through:

• Cookie Banner: Accept or decline non-essential cookies when you first visit
• Browser Settings: Configure your browser to block or delete cookies
• Opt-Out Tools: Use third-party opt-out mechanisms (Google Ads Settings, Facebook Ad Preferences)

6. Third-Party Services and Data Sharing

6.1 Third-Party Service Providers

We work with trusted third-party service providers who process data on our behalf:

• Google Analytics: Website analytics and usage tracking
• Google Ads: Advertising and remarketing campaigns
• Facebook (Meta): Social media integration and advertising
• Email Service Providers: Newsletter delivery and communications
• Web Hosting Services: Website hosting and maintenance

These service providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your data in compliance with applicable laws.

6.2 Data Transfer Outside the EU

Some of our service providers are located outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Adequacy decisions for countries with equivalent data protection
• Appropriate technical and organizational security measures

6.3 When We May Disclose Information

We may disclose your information in the following circumstances:

• Legal Requirements: To comply with laws, regulations, legal processes, or government requests
• Protection of Rights: To protect our rights, property, safety, or the rights of others
• Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to affected users)
• With Your Consent: When you explicitly authorize disclosure

7. Your Rights Under GDPR and Spanish Law

As a data subject in the European Union and Spain, you have the following rights:

7.1 Right of Access

You have the right to request a copy of the personal data we hold about you, including information about how we use it.

7.2 Right to Rectification

You can request correction of inaccurate or incomplete personal data.

7.3 Right to Erasure ("Right to Be Forgotten")

You can request deletion of your personal data in certain circumstances, such as when:

• The data is no longer necessary for the purposes for which it was collected
• You withdraw consent and there is no other legal basis for processing
• You object to processing and there are no overriding legitimate grounds

7.4 Right to Restriction of Processing

You can request that we limit how we use your data in certain situations.

7.5 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, machine-readable format and transmit it to another controller.

7.6 Right to Object

You can object to processing of your personal data based on legitimate interests or for direct marketing purposes.

7.7 Right to Withdraw Consent

Where processing is based on consent, you have the right to withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

7.8 Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority, particularly in your country of residence, workplace, or where an alleged infringement occurred.

Spanish Data Protection Authority (AEPD):
Website: www.aepd.es
Address: C/ Jorge Juan, 6, 28001 Madrid, Spain

7.9 How to Exercise Your Rights

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction:

• Encryption: Data transmission is encrypted using SSL/TLS protocols
• Access Controls: Limited access to personal data on a need-to-know basis
• Security Monitoring: Regular security assessments and monitoring
• Data Minimization: We collect only the data necessary for specified purposes
• Employee Training: Staff are trained on data protection and security practices

9. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

9.1 Retention Periods

• Contact Form Data: Retained for 2 years from last contact
• Newsletter Subscriptions: Until you unsubscribe
• Analytics Data: Anonymized after 26 months (Google Analytics default)
• Cookie Data: As specified in cookie settings (typically 13 months for advertising cookies)
• Legal Records: Retained as required by applicable laws

9.2 Data Deletion

When data is no longer needed, we securely delete or anonymize it. You can request early deletion by exercising your right to erasure.

10. Children's Privacy

Our website and services are not directed to children under the age of 16. We do not knowingly collect personal data from children under 16.

If you believe we have inadvertently collected information from a child under 16, please contact us immediately, and we will take steps to delete such information.

11. International Users

Our website is operated from Spain and is intended primarily for users in the European Economic Area. If you access our website from outside the EEA, please be aware that your information may be transferred to, stored, and processed in Spain and other countries where our service providers operate.

By using our website, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection laws.

12. Google Ads Compliance

In compliance with Google Ads policies, we disclose the following:

• Advertising: This website displays advertisements through Google Ads
• Remarketing: We use Google remarketing tags to show ads to previous visitors
• User Consent: We obtain user consent before serving personalized ads (where required by law)
• Data Collection: Google collects data through cookies for advertising purposes
• Opt-Out: Users can opt out of personalized advertising through Google Ads Settings

Google Ads Settings: adssettings.google.com

13. Educational Information Disclaimer

The information provided on our website is for educational purposes only and does not constitute medical, financial, or professional advice. Any quiz results or assessments are informational and not diagnostic.

We do not collect sensitive health or financial data through our quizzes. Quiz responses are anonymized and used solely for educational purposes and service improvement.

14. Sponsored Content Disclosure

This website may feature sponsored content or paid advertising. We clearly label sponsored content and maintain editorial independence. The presence of advertising does not influence our educational content.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make changes:

• We will update the "Last Updated" date at the top of this policy
• For material changes, we will provide prominent notice on our website
• We may also notify you by email (if we have your email address)
• Your continued use of our website after changes constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

16. Contact Information

For Privacy-Related Inquiries

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using the information above. We are committed to resolving privacy concerns promptly and transparently.

17. Acceptance of This Policy

By using our website, you signify your acceptance of this Privacy Policy. If you do not agree with this policy, please do not use our website. Your continued use of the website following the posting of changes to this policy will be deemed your acceptance of those changes.